I am very pleased with this company's work. They helped me develop an effective sales and marketing strategy for my business. It allowed us to double sales with well-structured processes. The team of professionals was attentive to my needs and always ready to offer new ideas and solutions. I recommend this company to anyone looking to improve their business.
Your Head of Sales: savings and results
Building sales departments across Russia and the CIS. Why overpay for in-house staff? Rent a manager with a team for 3 times less! You will see sales growth in your niche by the second month of collaboration.
Sound familiar?
Independent management
Revenue is unstable, plans get missed, and accountability disappears into thin air.
Expensive salary with no guarantees
The Head of Sales gets a salary but is not accountable for financial results.
Lack of expertise
Your managers are not trained, and no one is monitoring the quality of communication.
Our formula for an effective sales department
Experienced Head of Sales
Process oversight, stand-ups, and team training.
Quality Manager
Call analysis, script reviews, and weekly reporting.
Automation and optimization
CRM systems help organize customer data, track interactions, and manage relationships.
Your benefit
Predictable sales growth, a disciplined team, and freed-up time for strategy.
Why us?
01
Top-tier Head of Sales
For 35% of his in-house salary.
02
Transparent oversight
Department performance reports, quality audits, and dashboards for you.
03
Training without filler
Scripts, corporate culture, and KPIs — a complete system.
04
Process optimization
From sales funnel to revenue forecast — everything under control.
our recent case studies
Our clients' results
Case Study #1 — 40% sales growth and project delivery worth $500,000+
+
Company: Вендор кассового решения в сегменте B2B (продажи между компаниями) — разработка кассового ПО и умных решений.
Problem: Low team performance, a long sales cycle, and the absence of a structured strategy for working with major accounts.
Results:
- 40% sales growth driven by an optimized strategy.
- $500,000+ in project delivery with enterprise clients.
- 25% increase in team productivity.
Case Study #2 — $3M in project delivery with $900,000+ in economic impact
+
Company: Отраслевая компания, специализирующаяся на практиках DevOps (разработка и эксплуатация ПО).
Problem: Low share of enterprise clients and a lack of systematic approach to risk management and sales.
Results:
- Acquiring clients with combined revenue of $1 billion to the portfolio.
- $3M in project delivery with $900,000+ in economic impact.
- 20% reduction in operational risks.
Кейс №3 — Формирование портфеля проектов предпродажной подготовки на $5.5 млн
+
Company: Software development system integrator.
Problem: Lack of a structured client base and long deal approval timelines.
Results:
- Growing the client base from 0 to 200 enterprise clients in 3 months.
- Формирование портфеля проектов предпродажной подготовки на $5.5 млн.
- 30% reduction in deal approval time.
Case Study #4 — 70% revenue growth with key accounts and up to $5M in the SMB segment
+
Company: Дистрибутор ИТ-оборудования.
Problem: Misalignment between commercial divisions and low manager performance.
Results:
- Рост оборота с ключевыми клиентами на 70% и до $5 млн в SMB-сегменте (малый и средний бизнес).
- 50% faster request processing.
- Reduced employee turnover through personalized staff development.
Why are these case studies effective?
Metrics-driven focus
Every case study is backed by numbers — sales growth, time savings, and risk reduction.
Комбинация гибких (soft skills) и профессиональных (hard skills) навыков
Team management + process automation + partnership strategies.
Adapted to IT industry specifics
Focus on technology integration (CRM systems), vendor relations, and enterprise client work.
Nune Oganyan
Founder of the Sales Performance project. Your strategic partner in building profitable sales and high-performing teams.
I am an expert with 20 years of experience transforming sales and building successful business processes in the fast-moving world of IT and beyond. My passion is helping companies overcome growth barriers by building well-tuned sales systems from scratch, taking existing teams to the next level, and closing strategically important deals.
Мои решения внедрены в десятках компаний ИТ-сектора, телекома и B2B-дистрибуции (продажи между компаниями) — от стартапов до корпораций с оборотом свыше 1 млрд рублей.
My expertise and key strengths
Building and scaling sales departments from scratch
From hiring and training to designing compensation plans and implementing CRM systems — I build teams that consistently exceed targets. Over 1,000 interviews, over 100 trained employees, and over 6 billion RUB in sales growth.
Sales strategy development and implementation
From market and target audience analysis to building the sales funnel and implementing Account-Based Marketing. My expertise is backed by case studies with revenue growth of 30–70%.
Business process optimization and automation
I implement CRM systems and develop scripts, dashboards, and KPI metrics. My rule: "If a process can't be measured, it can't be improved."
Key account management and complex deal handling
Провела десятки переговоров в сегменте B2B (продажи между компаниями) с корпоративными заказчиками. Сделки от $100K до $3M, интеграция предпродажной подготовки в воронку продаж.
Effective team management
Coaching for executives and managers, corporate culture development, and reducing employee turnover by 30%+. Teamwork is the foundation of sustainable growth.
In-depth understanding of the IT market
Опыт работы с вендорами, системными интеграторами и командами DevOps (разработка и эксплуатация ПО). Знание специфики длинных циклов продаж, партнёрских программ и тендерных процедур.
Implementation stages
1
First 4 weeks. Department audit, goal setting, and CRM system integration. Motivation setup, manager training, and initial reports. Implementation of scripts, stand-ups, and weekly training sessions.
5–8 weeks. Team testing and assessment. KPI adjustments and sales plan alignment. Connecting marketing for synergy.
2
5–8 weeks. Team testing and assessment. KPI adjustments and sales plan alignment. Connecting marketing for synergy.
3
9+ weeks. Daily metric tracking (conversion, average order value). Quarterly assessments, script updates, and work with the CRM system. Steady growth and predictable profit.
Our plans
| Services | Light | Standard | Recommended Business | Premium |
|---|---|---|---|---|
| Head of Sales working hours | up to 2h/week | up to 2h/day | up to 4h/day | up to 4h/day |
| Sales Manager | ✕ | 4h/day | 8h/day | 8h/day |
| Manager oversight | up to 2 | up to 5 | up to 5 | up to 7 |
| Weekly meetings with the owner (1h) | ✓ | ✓ | ✓ | ✓ |
| Daily stand-ups and reports | ✕ | ✓ | ✓ | ✓ |
| Call review | ✕ | ✓ | ✓ | ✓ |
| Feedback analysis | ✓ | ✓ | ✓ | ✓ |
| Team performance oversight | up to 2h/month | ✓ | ✓ | ✓ |
| Competitor analysis | ✕ | ✕ | ✕ | ✓ |
| АВС-анализ | ✕ | ✕ | ✕ | ✓ |
| CRM oversight | ✕ | ✕ | ✓ | ✓ |
| Complete sales playbook | ✕ | ✕ | ✕ | ✓ |
| Head of Sales with 10+ years of experience | ✕ | ✕ | ✕ | ✓ |
| Training in small groups | ✕ | ✕ | ✕ | ✓ |
| Training | ✕ | 1 time/month | 4 times/month | 8 times/month |
| Pricing |
10 000 ₽
/week
|
145 000 ₽
/month
|
195 000 ₽
/month
|
245 000 ₽
/month
|
| Get a consultation | Get a consultation | Get a consultation | Get a consultation |
Light
10 000 ₽/week
- Head of Sales working hours — up to 2h/week
- Manager oversight — up to 2
- Weekly meetings with the owner (1h)
- Feedback analysis
- Team performance oversight — up to 2h/month
Standard
145 000 ₽/month
- Head of Sales working hours — up to 2h/day
- Sales Manager — 4h/day
- Manager oversight — up to 5
- Weekly meetings with the owner (1h)
- Daily stand-ups and reports
- Call review
- Feedback analysis
- Team performance oversight
- Training — 1 time/month
Recommended
Business
195 000 ₽/month
- Head of Sales working hours — up to 4h/day
- Sales Manager — 8h/day
- Manager oversight — up to 5
- Weekly meetings with the owner (1h)
- Daily stand-ups and reports
- Call review
- Feedback analysis
- Team performance oversight
- CRM oversight
- Training — 4 times/month
Premium
245 000 ₽/month
- Head of Sales working hours — up to 4h/day
- Sales Manager — 8h/day
- Manager oversight — up to 7
- Weekly meetings with the owner (1h)
- Daily stand-ups and reports
- Call review
- Feedback analysis
- Team performance oversight
- Competitor analysis
- АВС-анализ
- CRM oversight
- Complete sales playbook
- Head of Sales with 10+ years of experience
- Training in small groups
- Training — 8 times/month
You get not just a Head of Sales, but a complete sales system with a results guarantee. We move from chaos to transparent processes within 2 months.
Ready to grow revenue by 30%+?
Launch growthOur team
We have built a close-knit, professional team that is dedicated to its work
Nune Oganyan
CEO / Chief Commercial Officer
Galina Sukonkina
Marketing Director
Anna Bychkova
Career consultant
Anastasia Kolyaskina
Head of Sales
Evgeny Boateng
Digital marketer
Svetlana Kononets
Business analyst
Ivan Tikhonov
Cold sales expert
Mikhail Kharmach
Business coach
Client testimonials
Results came quickly — we saw an increase in sales volume and improved profitability. We also gained a competitive edge in the market by implementing the recommendations from the audit.
On one hand, the changes SPG, led by Nune, helped us implement were complex and painful. But thanks to their persistence and skill in managing risks, the team helped us rebuild our sales department, and it is already paying off.
Launching a new product always involves risks and highly creative work. Together with the SPG team, we successfully made the journey from zero to the first sale. But scaling is still ahead of us, so we remain in partnership. Thank you for your work!
Узнайте ваш прогноз прибыли через 60 дней с нашим РОПом в аренде!
Расскажите нам о вашей текущей ситуации, а мы спрогнозируем вашу прибыль после начала сотрудничества с нами!
Free Consultation
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